Enterprise SEO Campaign Case Study

Discover How I Grew Organic Leads For Carloans.com.au By 2655% In Just 6 Months

2655%

Increase in organic leads

3650%

Increase in search engine traffic

177%

Increase in ranking keywords

The Challenge

It was very expensive for the company’s car finance sales staff to generate leads and this expense was absorbing all of the business’s profits. The high price per lead was caused by the high number of competitors who were bidding on the same keywords in Google Adwords. The average cost per click was $8 to $12 per click. That resulted in a $50 to $80 cost per lead.

Key problems
  1. Ways to generate sales leads
  2. Ultimately determine the level of profitability
  3. Cost per lead acquisition from Google Ads increasing yearly
Goals of the campaign
  1. Increase amount of email subscribers
  2. Improve the search engine visibility on high converting phrases
  3. Increase the volume of organic traffic
  4. Lower the cost per lead
Who Was The Client?
industry
Car Finance
SERVICES PROVIDED
Car loans
TARGET MARKET
Australia
ABOUT THE BUSINESS

FleetChoice started as a novated leasing company in 2010. The directors made the decision to diversify based on government changes and added their own car finance product in order to help grow their business. The company made the decision to separate the ‘Car Finance’ part of the business from its novated leasing side and bought the CarLoans.com.au domain name.

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Our Solution

The solution I developed focused on making improvements to the four fundamental elements making up carloans.com.au’s online presence. Those elements included:

  1.  Improve the website’s content. Create more authoritative, shareable, descriptive, customer-focused, informative content.
  2. Optimise the website for the search engines.
  3. Add calls to actions throughout the entire website.
  4. Develop relationships with high-quality websites to obtain links and traffic for carloans.com.au.

Why this specific solution?

I chose this solution because it focused on increasing the leads and volume of traffic for carloans.com.au. from free sources, like social networks, news sites, and search engines.

The Results

This made it possible for the company to lower its AdWords spend and invest that money into traffic-generating long-term assets like genuine authority links, automated sales funnels, and high-quality content.

2655%

Increase in organic leads

3650%

Increase in search engine traffic

177%

Increase in ranking keywords

11%

Decrease in bounce rate

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