National SEO Campaign Case Study

See Exactly How We Grew ThePCDoctors.com.au Organic Leads by +765% In 3 Months

+765%

Increase in organic leads

+56%

Increase in search engine traffic

+20%

Reduction in Google Ad cost per lead

The Challenge

The Original PC Doctor was lucky enough to place a foothold within the market prior to the entry of various competitors since it was one of the first National Computer Repair companies in the country.

In the year 2015, John Pititto realised that the competition has become way too intense and that their website was losing traction among the flood of new websites that had entered the market throughout the years. They sought to take back all of the traffic and market share lost by all of their new competitors who were heavily investing in their own digital marketing efforts.

Even more so, Google AdWords, their primary source of lead acquisitions, was quickly becoming increasingly expensive. The cost per click rose from 25 per cent to a full 50 per cent year over year.

A lot of the City locations of The Original Doctor PC were not getting the kind of new leads they required to operate at a profit. They were in dire need to increase their lead numbers for each capital city in order to continue to pay the staff and turn a profit in these regions.

Key problems
  • Wanting to boost domain authority to dominate fierce market competition
  • Create a site structure that will enhance SEO
  • Cost per lead acquisition from Google Ads increasing yearly
Goals of the campaign
  1. Decrease The Cost Per Customer Acquisition
  2. Increase The Amount Of Organic Traffic
  3. Improve Overall Search Engine Visibility For Buying Keywords
  4. Increase The Total Number Of Leads For All Major Cities
Who Was The Client?
industry
Computer Repair
SERVICES PROVIDED
Virus removal, Laptop repair
TARGET MARKET
Australia
ABOUT THE BUSINESS

The Original PC Doctor’s mission is to deliver the highest quality computer support service. This highly trained and experienced team has been offering high-quality computer support service for over two decades to Australian customers all over the country.

 

The Original PC Doctor has been offering complete hardware repairs, customer support, data recovery and virus removal since 2004.

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Our Solution

Deploy various search engine optimisation strategies in order to effectively increase traffic for buying keywords to boost leads for the business and to minimise their dependency on leveraging paid advertising to get new customers. Some of the key areas of improvement:

  1. Improve Website Navigation
  2. Create highly informative and consumer-focused content that is highly shareable
  3. Improve overall website speed on mobile and desktop
  4. Build optimized and unique landing pages for each city
  5. Build quality relationships with highly relevant authority websites
  6. Formulate and execute effective marketing campaigns

We have been getting heaps of organic enquiries, well done!

John P.
CEO - The Original PC Doctor Pty Ltd

Why this specific solution?

This particular solution was chosen because it precisely solves all of ThePCDoctor.com.au’s business needs.

Not only does it boost lead acquisition from organic sources, but it helps them lower their advertising spend on AdWords which directly improves their bottom line.

The Results

Increase the number of relevant and high-quality links to ThePCDoctor.com.au which increases the number of referring website visitors and new potential customers.

This can help to boost organic rankings within the search engines which can lower the total cost for paid advertising.

Improving the trust with search engines can help to increase rankings for buying keywords on the results pages which can directly increase the number of free leads the business is able to get.

765%

Increase in organic leads

56%

Increase in traffic

20%

Reduction in ad cost

11%

Decrease in bounce rate

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